significant road improvements and ongoing awareness campaigns, too many people
continue to be killed or seriously injured on our roads.
A new project in the South West is hoping to curb this trend by reminding drivers of the reasons they should make every journey a safe one.
The Industry Road Safety Alliance South West has produced 10,000 keyrings that connect the action of turning the key in the ignition with the driver’s loved ones.
Drivers can insert a photograph of their most precious friends and family into the acrylic framed key rings that also have a road safety message imprinted.
Keyrings are being distributed through the Alliance members’ workforces and communities for a limited time.
Alliance Chairperson Micheal Hay said the key rings were a tangible object that helped connect the importance of family with driving safely.
“It’s the little impulsive actions such as poor merging or glancing momentarily at your phone that can lead to big tragedies on our roads,” said Mr Hay.
“If we think about our loved ones every time we turn the key, it gets really easy to make those decisions to slow down, wear our seat belt, or find another way home if we have been drinking or are fatigued.”
Alliance Project Manager Sarah Stanley hoped the key rings would also spur conversationswith family and friends.
“We often put our keys down in front of others on a bar table or kitchen bench while we are having a conversation,” said Mrs Stanley.
“So, we’re hoping that putting the photos of people’s families on display alongside the road safety message will help spread that message throughout the community.”
The awareness project is made possible thanks to sponsored funding from the Road Safety Commission, the Road TraumaTrust Account and the Minister of Road Safety.
Free counselling is available for
anybody impacted by road trauma. Contact Road Trauma Support WA for more information.
It’s a tragic fact that someone loses
their life or is seriously injured on our roads nearly every single day of the
year. That was the driver behind the 2019 Road Safety Calendar that was
unveiled at the Christmas Road Safety Launch held in Harvey yesterday.
The Industry Road Safety Alliance South West called out to young artists throughout the region to submit artwork that helped to keep road safety on the daily agenda.
Some of these young artists were encouraged to produce work by their parents, and some did artwork as part of their work at school.
There were so many wonderful works of art, with powerful road safety messages from the people in our lives that matter most.
13 artworks were selected to feature in this year’s calendar, one for each month of the year plus the cover artwork, with consideration given for artistic merit as well as the road safety message.
The winners were presented with their certificates and prizes by Mr Don Punch at the Christmas Road Safety Launch, representing the Hon. Michelle Roberts, Minister for Road Safety.
Alliance Chairperson Micheal Hay said the competition aimed to raise awareness of road safety from an early age.
“The artwork competition and calendar will trigger conversations about road safety in school classrooms, homes and workplaces, helping to influence safe road use,” said Mr Hay.
The Children and Christmas campaign was made possible through the support of the Road Safety Commission, the RoadTrauma Trust Account and the Minister for Road Safety.
Free calendars and key rings are available from the Shires of Boddington, Collie, Harvey and Dardanup as well as the City of Bunbury.
Free counselling is available for anybody impacted by road trauma. Contact Road TraumaSupport WAfor more information.
December – Lockyer Elliott, 11 years old, Kingston Primary School
drink drive because it won’t just risk YOUR life.”
November – Arnya Pickston, 12 years old, Kingston Primary School
“Food can be a distraction too – the fries can wait. Fries while distracted is dangerous.”
– Layla Holmes, under 9, Adam Road
“Use your head, wear a helmet. This is important because if you fall off your bike or skateboard, you will hurt yourself and your head needs protecting the most.”
September – Charli Harnett, 12 years old, Kingston Primary School
life matters more than your phone.”
August – Sienna Friedrich, 12 years old,Kingston Primary School
drink and drive! You’ll save lives! (Oh no! I know, right!)”
July – Rose Bolderson, 12 years old, Collie Senior High School
“My road safety message is to grow up!!! And to stop mucking around in life because you only have one life.”
June –Milla Gray, 11 years old, Bunbury Primary School
and small, safety is for all.”
May – Lance Santos, 10-13 years, St Mary’s Catholic Primary School
“Drivers need to be cautious of the signs because signs make the road much safer and notfollowing it could cost someone’s life.”
April– Tamsin Polglase, 12 years old, Kingston Primary School
“Being tired kills, take a coffee break.”
March– Scarlett Brown, 11 years old, Bunbury Primary School
“Always look both ways. Safety is gainful, accident is painful.”
– Bella Kauhanen, under 9 years,
Dalyellup Primary School
look and listen”
– Jorja Davies, 14 years old, Collie
Senior High School
“Many people die or lose loved ones today because they don’t follow road safety and rules. There are many ways to prevent people doing the wrong thing. It is just as simple as wearing a seat belt, don’t drink before you drive or sticking to the speed limit. By doing this, we can prevent deaths and serious injuries.”
Cover and overall winner – Coen Butcher,under 9 years, home schooled
Children across the South West are invited to put their artistic skills to good purpose for the chance to win up to $500 in a road safety artwork competition.
The Industry Road Safety Alliance South West is running its popular Road Safety Calendar Competition again this year to remind all road users throughout the year of the reasons it is important to stay safe on our roads.
The Alliance is seeking artwork entries that will help spread important road safety messages throughout the community, particularly linked to the four cornerstones of road safety – safe roads and roadsides, safe road users, safe speeds, or safe vehicles.
Alliance Chairperson Micheal Hay said the competition aimed to raise awareness of road safety from an early age.
“The artwork competition will trigger conversations about road safety in school classrooms, or between parents and children, helping to indirectly influence safe road use,” said Mr Hay.
Children of all ages are encouraged to enter with a range of age categories.
The overall winner will collect $500 and feature on the front of the 2019 Road Safety Calendar as well as on road safety billboards throughout the South West.
Other winners will feature in the body of the calendar and collect $100 each. Selected artwork will be used in other road safety campaigns.
Winners will be announced at the Alliance’s annual Christmas Road Safety Launch in December.
The Industry Road Safety Alliance South West is a collaborative, independent group of industry, community and government players working together to improve road safety.
The 2019 Road Safety Calendar Competition is made possible thanks to sponsored funding from the Road Safety Commission, the Road Trauma Trust Account and the Minister of Road Safety.
While the messages around rail safety are simple, there are thousands of occasions of illegal and unsafe behaviour near rail crossings reported each year, putting many people in harm’s way.
The Industry Road Safety Alliance South West is joining with TrackSAFE to celebrate Rail Safety Week to improve education and community awareness around rail safety.
Every year, rail operators witness thousands of near hits and trespass incidents, fatalities on the network, as well as illegal behaviour at level crossings and graffiti or vandalism on or around trains.
More and more commuters are being witnessed not paying attention and using mobile phones on platforms or near level crossings.
During Road Safety Week, people are being urged to share rail safety tips with others by taking the time to talk to friends, children, colleagues and loved ones about the importance of staying safe around the rail networks.
“Rail Safety Week is all about drawing attention to the behaviours that could lead to incidents on the rail network – and these behaviours are seemingly innocuous, such as looking at screens, not removing earphones or taking short cuts across tracks. However, all of these actions could lead to deadly consequences,” said The Honourable Tim Fischer AC Patron of the TrackSAFE Foundation.
Train drivers, guards, station staff and other rail industry employees are often the first people on the scene when incidents take place on the network, and witnessing these events can cause severe mental, physical and emotional trauma.
Rail operators and road safety advocates are pleading with the community to stop accepting illegal and reckless behaviour around trains, tracks and level crossings and to take responsibility for their actions.
“Together we can make a difference and reduce the number of incidents happening on our rail network– rail safety is everyone’s responsibility,” said Mr Fischer.
Around 142 P-plates are issued every day in Western Australia, equating more than 50,000 every year.
Whether you’re a novice driver yourself, a parent of a teen in the early years of their driving career, or just sharing the road, being aware of the risks young drivers face is something we can all relate to.
Young people are overrepresented in almost every road safety statistic.
Of all hospitalisations of young Australians, almost half are drivers involved in a road traffic crash and another quarter are passengers. 20 per cent of all people killed or seriously injured on WA roads are aged 17-24.
Across Australia, the biggest killer of young drivers is speeding and around 80 per cent of those killed are male.
Compared to more experienced drivers, P-platers are three times more likely to be injured in a crash if they have been drinking.
While inexperience is considered the primary reason, intentional and unintentional risk-taking also plays a role.
Excessive speeding, driving too close, using a mobile phone while driving, violating traffic rules and driving at night are among risky behaviours that are more common among young drivers.
Knowing a behaviour was risky did not stop some young drivers from engaging in that behaviour. A common problem for some young people is their inability to evaluate the potential risks and consequences of everyday behaviour.
Young drivers can be over-confident about their driving ability and underestimate the dangers on the road.
Just as important as encouraging safe road use, is encouraging young drivers to consider cars that are not only safe for the driver, but for other road users as well.
If buying a car, check its safety rating on the ANCAP website or app. Cars with a five-star rating provide much better protection in the event of a crash, compared to those with a lower star rating.
Motorists are urged to proudly slow down to reduce the risks of road trauma due to speeding with the hash tag “#snailedit”.
It’s no myth that lower speeds save lives. Despite years of warnings, education campaigns and police enforcement, speeding is still the major contributing factor towards death and serious injury on Western Australian roads.
Speed contributed to more than a third of all road fatalities in 2016, killing 65 people in Western Australia. There were a further 221 serious injuries in crashes where speeding was a factor.
It’s simple – the faster you travel, the less time you have to react to emergencies or to stop. And if you do crash, the faster you are travelling, even if within the speed limit, the greater the risk of injury to you and your passengers.
An alert driver’s reaction time is about 1.5 seconds, so at 60km/h, you’ll travel 25 metres in the time it takes for a message to get from your brain to your foot.
Braking distance is the distance you travel between hitting the brakes and coming to a complete stop. At 60km/h, you’ll travel another 20 metres, assuming the weather, road and vehicle conditions are good.
The risk of being involved in a crash resulting in injury in a 60km/h speed zone doubles with every 5km/h increase in driving speed. Travelling at 65km/h doubles risk, and at 70km/h the risk is increased by a factor of four.
Slowing down is the single biggest contribution to can make to reduce road trauma on our roads.
At slower speeds, the time taken to recognise and react to hazards is reduced, as is your stopping distance. There is more opportunity for you and other road users to avoid a collision, and it is also less likely that a driver will lose control.
Join the Industry Road Safety Alliance and “snail it” on the roads.
It’s tragic but true that road trauma is nearly as synonymous with Easter as chocolate eggs.
Every Easter, lives are lost or shattered as people hit the road to make the most of the extended break. During 2017, 158 people were killed in crashes on WA roads. Alarmingly, 90 of those deaths occurred on regional roads.
What will you do to prevent another Easter tragedy and another terrible year on WA roads?
If you’re planning on travelling this Easter, make sure you’re not fatigued – it’s the silent killer on our roads and one of the biggest risks during holidays.
About 30% of all fatal road crashes in WA are fatigue-related. Fatigue crashes are twice as likely to be fatal than any other crash.
The most common period for fatigue-related crashes is between 1 am and 6 am when our body clock tells us we should be asleep. For the same reason, shift-workers are at higher risk of fatigue-related crashes – six times higher.
About 7-8 hours of continuous, quality sleep per 24-hour period is needed to avoid fatigue behind the wheel. Get less and you build up a sleep debt. Shift-work, medication and long-distance driving can also impact your fatigue levels behind the wheel.
Drive tired and you risk a micro-sleep – a sudden nap that can last for 3-30 seconds. If you fall asleep for just 4 seconds while travelling at 100kmh, your car will travel for 111m with no one in control. Just think what could happen over that distance.
Driving tired is like driving drunk. Driving after being awake for 17-19 hours is the same as driving with a blood-alcohol level of 0.05%. Drive after being awake for 24 hours and it’s like driving with a blood-alcohol level of 0.1%. Being tired behind the wheel slows reaction times and impairs concentration, coordination and decision-making.
If you’re thinking of driving this Easter, make sure you get plenty of rest before you head off.
Let’s all aim for zero road trauma this Easter.
For more information, head to www.industryroadsafety.com.au.
The Industry Road Safety Alliance – South West, together with the Hon. Michelle Roberts MLA, Minister for Police and Road Safety, is inviting all road users to commit to reducing road trauma in the South West at a Christmas Road Safety Launch being held in Collie in December.
The Christmas Launch will unveil the Road Ribbon for Road Safety campaign for the Alliance’s catchment, which aims to raise awareness of the importance of road safety over the Christmas and New Year holiday period.
The Alliance hopes the road safety message will continue to be on the daily agenda with the official launch a 2018 Road Safety Calendar that features artwork and photography submitted as part of a region-wide competition.
The Industry Road Safety Alliance South West is an independent, collaborative group taking in industry, government and community players across the area bounded roughly by Greater Bunbury, Collie, Boddington and Pinjarra.
The award-winning road safety partnership’s goal is to help mitigate and manage risks with industry road traffic with the ultimate outcome of improving safety and reducing trauma for all road users.
The Alliance unites major road users and road authorities around the increasingly busy industrial and resources centres of Collie and Boddington – BIS Industries, Bunge Transport, Newmont Boddington Gold, The Griffin Group, Wesfarmers Premier Coal, Qube, South32 Worsley Alumina, Synergy, the Road Safety Commission, the WA Local Government Association (RoadWise), WA Police, Main Roads WA, the Department of Transport and the shires of Boddington, Collie and Harvey.
The Alliance has been credited with helping manage and address road safety risks in its area of influence and in doing so contributing toward a fall in road trauma. The number of fatalities on roads across the South West has fallen below the number recorded prior to the Alliance being in place in all but one of the last eight years against a backdrop of significant population growth.
The Alliance has also been credited with helping influence key road infrastructure improvements and in doing so reducing trauma on these routes. Infrastructure spend on the Coalfields Highway increased markedly after the Alliance was formed, with a corresponding fall in crashes and casualties at the same time as road traffic increased and remained relatively high.
The Industry Road Safety Alliance South West was instrumental in the establishment of the other alliances around the State, and is now leading the charge to bring those groups together to further enhance the partnership approach and regional road safety.
The Alliance also plays a role in advocating for policy and legislative change that would contribute to road safety improvements, such as an expansion of the Regional Run-Off-Road Crashes Program to include roads managed by local government.
“It is clear this program is working,” Mr Dent said. “But the sad reality is it is only available for about 12% of the State’s regional roads, which are the roads managed and maintained by Main Roads WA. Extending this program to the other 88% of the State’s regional roads managed and maintained by local government was planned from 2013 but did not eventuate. We cannot afford to wait any longer.”
Mr Dent said the Alliance was adding its voice to that of the WA Local Government Association in calling for the urgent expansion of the Region Run-Off-Road Crashes Program, both in terms of eligible roads and the funding available.
The Christmas Road Safety Launch is being held at 12pm, Tuesday, 5 December 2017 at the Town Square, opposite the Shire of Collie offices on Throssell Street in Collie.
The behaviour of road users has emerged as the issue of greatest concern on our local roads following a Perception Survey conducted by the Industry Road Safety Alliance South West.
More than 70% of survey participants believed road user behaviour was the greatest cause of death and serious injury on local roads. A quarter did not feel at all safe on our roads as a result of the behaviour of other road users.
A total of 766 people took part in the survey, which was conducted across August and September. The vast majority of survey participants worked for Alliance members.
The Alliance is an independent, collaborative group of industry, government and community players working together to improve road safety in the area bounded roughly by Greater Bunbury, Collie, Boddington and Pinjarra.
Pinjarra-Williams Road emerged as the major road that survey participants were most concerned about with the top issues being a lack of passing lanes and unsafe overtaking. Mornington Road emerged as the minor road of most concern with the top issues being the road alignment and width.
In terms of where the Alliance should focus its efforts, 65% of survey participants thought that was by advocating for safer roads and roadsides while 56% thought it was by helping educate safer road users.
Alliance chairperson Simon Dent said the organisation would couple the survey results with the latest available crash data to determine where it should focus its efforts into the future.
“The views of the community are vital in helping us understand where and how road safety can be improved and the loss of life and trauma experienced nearly every day on our roads can be reduced,” Mr Dent said.
“We will also use the baseline data from the survey along with follow up surveys to track our progress over time,” Mr Dent said.
It’s a tragic fact that someone loses their life or is seriously injured on our roads nearly every single day of the year. That’s the driver behind a new project aimed at reinforcing the road safety message daily.
The Industry Road Safety Alliance South West is producing a 2018 road safety calendar and everyone has a chance to get involved.
The alliance is seeking artwork to populate the calendar, be it children’s drawings or adults’ photographs. Owners of selected artwork will take home up to $500.
The winning artwork will be paired with road safety messaging throughout the calendar, which will be distributed free of charge in the alliance’s coverage area, which stretches between Greater Bunbury, Collie, Boddington and Pinjarra.
More details about the calendar competition, including an entry form, are available via the alliances website, www.industryroadsafety.com.au or Facebook page www.facebook.com/irsasw/.