Campaigns

The Industry Road Safety Alliance South West is committed to running at least four education and awareness campaigns focused on local road safety topics each year.

Campaign materials primarily target the workforces of Alliance members, many of whom commute long distances by road to and from work each day. Combined members have more than 6,500 direct employees and contractors. Some campaign materials also target the public.

To date, campaigns have focused on topics relevant to the Alliance road network such as driving to local conditions, different types of road users sharing our roads safely, fatigue, speed, and the importance of safe vehicles. Campaign materials have included workplace road safety presentations and guest speakers, locally-produced videos and animations, roadside billboards, and practical resources such as tyre tread depth gauges.

Campaign materials primarily target the workforces of Alliance members, many of whom commute long distances by road to and from work each day. Combined members have more than 6,500 direct employees and contractors. Some campaign materials also target the public.

To date, campaigns have focused on topics relevant to the Alliance road network such as driving to local conditions, different types of road users sharing our roads safely, fatigue, speed, and the importance of safe vehicles. Campaign materials have included workplace road safety presentations and guest speakers, locally-produced videos and animations, roadside billboards, and practical resources such as tyre tread depth gauges.

Latest Campaign

Sharing the Road

When we’re driving in our vehicles, we’re in our own little bubble. It’s easy to forget we must share the road with cars, trucks, caravans, trailers, motorcycles, bicycles and pedestrians. The Industry Road Safety Alliance has gathered ten top tips for sharing the road with road users of all types.