Campaigns

The Industry Road Safety Alliance South West is committed to running at least four education and awareness campaigns focused on local road safety topics each year.

Campaign materials primarily target the workforces of Alliance members, many of whom commute long distances by road to and from work each day. Combined members have more than 6,500 direct employees and contractors. Some campaign materials also target the public.

To date, campaigns have focused on topics relevant to the Alliance road network such as driving to local conditions, different types of road users sharing our roads safely, fatigue, speed, and the importance of safe vehicles. Campaign materials have included workplace road safety presentations and guest speakers, locally-produced videos and animations, roadside billboards, and practical resources such as tyre tread depth gauges.

Latest Campaign

Don’t Trust Your Tired Self

Did you know that 70 per cent of serious crashes involve fatigue? Or that being awake for 17-19 hours renders your reaction time equivalent to having a blood alcohol level of 0.05? You might be horrified to know you would cover more than 150 metres with your eyes closed if you were travelling at 110km/h during a 5-second microsleep. Although they might give you a quick pick-me-up, caffeine and energy drinks only offer a short-term remedy. There is only one way to prevent fatigue, and that is to get enough sleep.

Don't Trust Your Tired Self complete campaign
2020 Don't Trust Your Tired Self campaign overview
Don't Trust Tired Self Toolbox Topic
2020 Tired Self advert
Social media graphics
Screen Savers