Campaigns

The Industry Road Safety Alliance South West is committed to running at least four education and awareness campaigns focused on local road safety topics each year.

Campaign materials primarily target the workforces of Alliance members, many of whom commute long distances by road to and from work each day. Combined members have more than 6,500 direct employees and contractors. Some campaign materials also target the public.

To date, campaigns have focused on topics relevant to the Alliance road network such as driving to local conditions, different types of road users sharing our roads safely, fatigue, speed, and the importance of safe vehicles. Campaign materials have included workplace road safety presentations and guest speakers, locally-produced videos and animations, roadside billboards, and practical resources such as tyre tread depth gauges.

Latest Campaign

Fuel Your Body

The Your MaP to a Healthy Lifestyle: Fuel Your Body campaign aims to increase awareness of heavy vehicle operators of the effects of nutrition, medication and other drugs on their mental and physical safety while driving. Both medication and food can impact a driver’s alertness, vision and concentration behind the wheel. A range of factors can influence the eating behaviours of heavy vehicle operators, including irregular mealtimes, eating while driving, excessive caffeine intake and limited access to healthy food options. Meanwhile, medication side effects can influence cognition, including reduce mental alertness, slow the central nervous system, blur vision, cause dizziness and reduce coordination. This combination can put drivers at risk. MaPS on our Roads provides information, tips, and resources for both heavy vehicle operators and the companies that employ them to enable them to make healthy choices at work.

2021 Fuel Your Body campaign