Campaigns

The Industry Road Safety Alliance South West is committed to running at least four education and awareness campaigns focused on local road safety topics each year.

Campaign materials primarily target the workforces of Alliance members, many of whom commute long distances by road to and from work each day. Combined members have more than 6,500 direct employees and contractors. Some campaign materials also target the public.

To date, campaigns have focused on topics relevant to the Alliance road network such as driving to local conditions, different types of road users sharing our roads safely, fatigue, speed, and the importance of safe vehicles. Campaign materials have included workplace road safety presentations and guest speakers, locally-produced videos and animations, roadside billboards, and practical resources such as tyre tread depth gauges.

Latest Campaign

Truckie Tips

Truck drivers across the South West are lending their voices to a new campaign that calls for increased awareness from all road users when sharing the road with heavy vehicles.

In a 2017 review of more than 600 serious truck crash incidents where it was the insurer, National Transport Insurance found that in collisions involving fatalities, the truck was not at fault on 93 per cent of occasions. More than half of major crash incidents occurred during 8am and 5pm when the roads were the busiest. The report also found there was little or no emphasis on sharing the road safely with heavy vehicles in driver education or license assessments for new drivers across Australia. Increased stopping distances for heavy vehicles, blind spots and challenges in manoeuvrability are just some of the issues truck drivers want road users to be more aware of.

2019 Truckie Tim campaign
Truckie Tim Poster
Truckie Tim Sticker