Campaigns

The Industry Road Safety Alliance South West is committed to running at least four education and awareness campaigns focused on local road safety topics each year.

Campaign materials primarily target the workforces of Alliance members, many of whom commute long distances by road to and from work each day. Combined members have more than 6,500 direct employees and contractors. Some campaign materials also target the public.

To date, campaigns have focused on topics relevant to the Alliance road network such as driving to local conditions, different types of road users sharing our roads safely, fatigue, speed, and the importance of safe vehicles. Campaign materials have included workplace road safety presentations and guest speakers, locally-produced videos and animations, roadside billboards, and practical resources such as tyre tread depth gauges.

Latest Campaign

Break the Habit

Despite almost 90 per cent of WA drivers acknowledging the danger of texting while driving, more than half of drivers admit they use their phone while driving.

The Industry Road Safety Alliance South West has adapted a series of cognitive brain tests that aim to help drivers break this dangerous habit. Drivers distracted by their phone can experience difficulty staying in their lane, slower reactions and braking and less awareness of their surroundings. Texting or talking on the phone can reduce your field of vision and impair your ability to judge distances and gaps in traffic. Drivers can fail to see up to half of the things that they would have seen had they not been talking on the phone. The odds of getting into a crash are four times higher when using a phone while driving, which is equivalent to the risk of driving at a blood alcohol level of 0.08. And the odds of crashing while texting are eight times higher than driving without distraction.

Break the Habit: Campaign
Break the Habit: Poster
Break the Habit: Sticker
Break the Habit: Toolbox Topic
2019 Distracted Driving Tests
Snippets and GIFs