Drive Safely for the Ones You Love
What do you think about when you start your engine?
Where you’re going? What route you’ll take? If
you’ll arrive on time?
What if you thought about the people you love
Would you make better driving decisions?
Drive Safely for the Ones You Love video
A short video that can be played with or without sound with some thoughts on drivers’ motivations for driving safely.
Fogg’s Behavioural Model
Explains the trigger-ability-motivation model that this project is based upon, and can be used to start a conversation about the triggers, ability and motivation to make good decisions on the road.