significant road improvements and ongoing awareness campaigns, too many people
continue to be killed or seriously injured on our roads.
A new project in the South West is hoping to curb this trend by reminding drivers of the reasons they should make every journey a safe one.
The Industry Road Safety Alliance South West has produced 10,000 keyrings that connect the action of turning the key in the ignition with the driver’s loved ones.
Drivers can insert a photograph of their most precious friends and family into the acrylic framed key rings that also have a road safety message imprinted.
Keyrings are being distributed through the Alliance members’ workforces and communities for a limited time.
Alliance Chairperson Micheal Hay said the key rings were a tangible object that helped connect the importance of family with driving safely.
“It’s the little impulsive actions such as poor merging or glancing momentarily at your phone that can lead to big tragedies on our roads,” said Mr Hay.
“If we think about our loved ones every time we turn the key, it gets really easy to make those decisions to slow down, wear our seat belt, or find another way home if we have been drinking or are fatigued.”
Alliance Project Manager Sarah Stanley hoped the key rings would also spur conversationswith family and friends.
“We often put our keys down in front of others on a bar table or kitchen bench while we are having a conversation,” said Mrs Stanley.
“So, we’re hoping that putting the photos of people’s families on display alongside the road safety message will help spread that message throughout the community.”
The awareness project is made possible thanks to sponsored funding from the Road Safety Commission, the Road TraumaTrust Account and the Minister of Road Safety.
Free counselling is available for
anybody impacted by road trauma. Contact Road Trauma Support WA for more information.
It’s a tragic fact that someone loses
their life or is seriously injured on our roads nearly every single day of the
year. That was the driver behind the 2019 Road Safety Calendar that was
unveiled at the Christmas Road Safety Launch held in Harvey yesterday.
The Industry Road Safety Alliance South West called out to young artists throughout the region to submit artwork that helped to keep road safety on the daily agenda.
Some of these young artists were encouraged to produce work by their parents, and some did artwork as part of their work at school.
There were so many wonderful works of art, with powerful road safety messages from the people in our lives that matter most.
13 artworks were selected to feature in this year’s calendar, one for each month of the year plus the cover artwork, with consideration given for artistic merit as well as the road safety message.
The winners were presented with their certificates and prizes by Mr Don Punch at the Christmas Road Safety Launch, representing the Hon. Michelle Roberts, Minister for Road Safety.
Alliance Chairperson Micheal Hay said the competition aimed to raise awareness of road safety from an early age.
“The artwork competition and calendar will trigger conversations about road safety in school classrooms, homes and workplaces, helping to influence safe road use,” said Mr Hay.
The Children and Christmas campaign was made possible through the support of the Road Safety Commission, the RoadTrauma Trust Account and the Minister for Road Safety.
Free calendars and key rings are available from the Shires of Boddington, Collie, Harvey and Dardanup as well as the City of Bunbury.
Free counselling is available for anybody impacted by road trauma. Contact Road TraumaSupport WAfor more information.
December – Lockyer Elliott, 11 years old, Kingston Primary School
drink drive because it won’t just risk YOUR life.”
November – Arnya Pickston, 12 years old, Kingston Primary School
“Food can be a distraction too – the fries can wait. Fries while distracted is dangerous.”
– Layla Holmes, under 9, Adam Road
“Use your head, wear a helmet. This is important because if you fall off your bike or skateboard, you will hurt yourself and your head needs protecting the most.”
September – Charli Harnett, 12 years old, Kingston Primary School
life matters more than your phone.”
August – Sienna Friedrich, 12 years old,Kingston Primary School
drink and drive! You’ll save lives! (Oh no! I know, right!)”
July – Rose Bolderson, 12 years old, Collie Senior High School
“My road safety message is to grow up!!! And to stop mucking around in life because you only have one life.”
June –Milla Gray, 11 years old, Bunbury Primary School
and small, safety is for all.”
May – Lance Santos, 10-13 years, St Mary’s Catholic Primary School
“Drivers need to be cautious of the signs because signs make the road much safer and notfollowing it could cost someone’s life.”
April– Tamsin Polglase, 12 years old, Kingston Primary School
“Being tired kills, take a coffee break.”
March– Scarlett Brown, 11 years old, Bunbury Primary School
“Always look both ways. Safety is gainful, accident is painful.”
– Bella Kauhanen, under 9 years,
Dalyellup Primary School
look and listen”
– Jorja Davies, 14 years old, Collie
Senior High School
“Many people die or lose loved ones today because they don’t follow road safety and rules. There are many ways to prevent people doing the wrong thing. It is just as simple as wearing a seat belt, don’t drink before you drive or sticking to the speed limit. By doing this, we can prevent deaths and serious injuries.”
Cover and overall winner – Coen Butcher,under 9 years, home schooled